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"The more I practice, the luckier I get"


BEN HOGAN
 
 

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13.08 Cobra::
Går som "hakka møkk"
Det går strålende for Cobra om dagen. Dette merket har tatt seg kraftig opp og tar markedsandeler. For tiden er dette det kraftigst voksende merket i bransjen. Det går som "hakka møkk" - selv om antall runder og salget generelt viser en fallende tendens.

Her er utdrag fra pressemeldingen:

COBRA GOES BIG ON BOTH SIDES OF THE ATLANTIC

Big market share gains in the US and UK confirm Cobra as the fastest growing brand in golf over the last 12 months

The momentum continues for Cobra Golf, the fastest growing golf club brand in the industry. According to the most recent Golf Datatech on/off course market share results from May, Cobra reached a 12.7% share in metals and 7.4% share in irons, making Cobra the third best-selling brand in both categories. This impressive growth trend in metals is supported by Golf Datatech's recent rolling 12-month ranking of 10.2% share versus 3.5% in the prior year rolling 12-month ranking a single-year increase of 6.7 percentage points. Cobra irons showed impressive growth as well, more than doubling its rolling 12-month share from 3.0% to 6.3%.

"To achieve these types of results in an industry where rounds of play are down and retail sales are down, this is another milestone for the Cobra brand," comments Jeff Harmet, General Manager, Cobra Golf. "We have been tireless in our effort to leverage the spirit of innovation and founding principles of Cobra Golf and the original King Cobra franchise. We are succeeding by making the game more enjoyable for golfers by offering quality, performance and innovative technology-based products at a fair price."

This success has not been confined to the US market either. Sports Marketing Surveys latest UK retail audit reveals that Cobra metals were a clear number three in May commanding 12.1% volume share compared to a share of 3.1% in May 2002, a jump of 9 percentage points and, as in the US, Cobra metals also achieved the number 3 position on a 12 month rolling share. The launch of the new King Cobra SS-I irons have also resulted in a big leap in demand with Cobra reporting a 27% sales increase for the first 5 months of 2003 compared to 2002 in the UK.

"From drivers to fairway metals to irons, the 'new' King Cobra SS line appeals to a wide range of golfers who seek quality performance enhancing clubs," said Harmet. "Some of those golfers may have once played Cobra and have returned to the 'new' Cobra brand, while others are new players seeking long, straight distance who are playing the King Cobra brand for perhaps the first time. We are confident that once a golfer demos a King Cobra golf club, he or she will want to continue playing it."

With an extensive demo day programme across the summer you can expect to see even stronger results from Cobra in the coming months.


I følge pressemeldingen.

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