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Titleist 718 AP-familien
Med nye 718 jern
Titleist kommer med nye jernmodeller hvert annet år. Nå kommer 718-modellene fra
Golfsidens redaktør har spilt med Ap2-modellene siden 2010 med 710 og 714 hvor
de to siste sifrene står for årsmodellen. Kanskje 718 blir neste modell i bagen?
Dette er en meget interessant introduksjon. Pressemeldingen under er vel verdt å
Nå kommer også AP3.
Her er alt om Titleist-modellene med norske priser.
Titleist Introduces New 718 Irons
Six New Models – Including All-New AP3 – Maximize Ball Speed and MOI for
More Distance, More Often
FAIRHAVEN, Mass. (Aug. 24, 2017) – The new line of Titleist 718 irons –
featuring the powerful distance and ultra-forgiveness of AP1, the tour-proven
consistency of AP2, and the introduction of AP3, the longest, fastest Titleist
players iron ever – provides dedicated golfers with the breakthrough technology
and proven performance that have made Titleist the #1 iron on the PGA Tour since
Available in golf shops worldwide beginning Sept. 29, Titleist’s 718 iron lineup
offers six models – AP1, AP2, AP3, T-MB, CB and MB – precisely engineered to
meet the performance requirements of players at every level of the game.
“Golfers trust Titleist to design and manufacture the premier irons in the game
and not make any sacrifices,” said Josh Talge, Vice President of Marketing,
Titleist Golf Clubs. “Our R&D team is relentless when it comes to improving iron
performance and engineering new technologies into head profiles that look, sound
and feel great. The invention of AP3, which combines the distance and
forgiveness of our best-selling, game-improvement AP1 iron with the look and
feel of our tour-favorite AP2, is a significant advancement that will help a
wide range of golfers, and further illustrates why more of the world’s best
players have Titleist irons in their bags.”
Following their debut on the PGA Tour in late June, Titleist 718 irons are now
being played across the worldwide professional tours. Justin Thomas won the PGA
Championship playing a new set of 718 MB irons, while Jordan Spieth used a 718
T-MB 3-iron in winning the Open Championship. Jimmy Walker (AP3, MB), Bill Haas
(AP3, AP2), Rafa Cabrera Bello (MB), Charley Hoffmann (AP2), Russell Henley (T-MB),
Ian Poulter (AP2), Steve Stricker (CB), Byeong Hun An (AP3, AP2, MB), Webb
Simpson (MB) and Jason Kokrak (AP3, CB, MB) have also put new 718 irons
immediately in play.
FITTINGS: Beginning Sept. 14, golfers can experience the
performance of Titleist 718 irons by attending a Titleist Fitting Event or
visit their local PGA Pro. To find an event, golfers can visit
or contact their local Titleist partner.
718 TECHNOLOGY AND PERFORMANCE
“718 is about maximizing MOI and ball speed, while maintaining the
proper launch, trajectory and shot-stopping control that players need to
hit greens more consistently. Irons are scoring clubs. It’s about hitting
your number and stopping the ball close to the pin. Even with
distance-focused irons like 718 AP1 and AP3, which are just as long or
even longer than the competition, the ultimate goal was playable and
repeatable distance. When it comes to hitting a good iron shot, distance
without control is meaningless.”
– Marni Ines, Director, Titleist R&D Irons Development
718 AP1 IRONS:
New 718 AP1 irons are built for maximum distance and maximum forgiveness.
Longer and more forgiving than the prior generation, 718 AP1 irons combine
classic Titleist look and feel with the game’s most advanced game
improvement technology to produce an iron that is easy to hit, get in the
air and stop on the green quickly. “Titleist has an iron for every
dedicated golfer, and that starts with 718 AP1,” Talge said. “There’s no
better option in the game improvement iron category.”
• New progressive construction from hollow-body long irons to undercut
cavity mid and short irons provides the best combination of distance and
trajectory for each individually-designed iron. • Thin, fast, unsupported
face inserts generate explosive ball speed for more distance. Hollow-body
long irons, inspired by R&D’s development of the Titleist Concept C16 iron
models, maximize carry distance on longer shots into the green.
• High-density tungsten weighting produces a lower CG for higher launch
with shot-stopping control. The high-MOI design – with an average of 58.5
grams of tungsten per head, placed low and in the toe of the long and mid
irons – produces higher ball speeds across the face for more consistent
distance on off-center hits.
• Premium game improvement profile delivers the look, sound and feel that
players expect from a Titleist iron. Improved leading edge pre-wear
creates more efficient turf interaction for more consistent contact.
• Available irons: 4-P, 48º, 53º
718 AP3 IRONS:
The all-new 718 AP3 is the player’s distance iron. An innovative
hollow-blade design with high-speed face technology, AP3 merges everything
R&D has learned from creating and advancing AP1 and AP2 irons to produce
the longest, fastest Titleist player’s iron ever. “AP3 truly represents
the best of both worlds,” Talge said. “We’re giving you the distance and
forgiveness of a game improvement iron packed into the look and feel of a
AP3 was also inspired by the development of Titleist Concept C16 irons,
which taught R&D how to engineer breakthrough distance and forgiveness
into a player preferred, smaller footprint.
• Hollow-blade construction combined with a thin, unsupported L-Face
insert launches long and high with shot-stopping spin – even on longer
shots. • High-MOI design – with an average of 84.9 grams of tungsten per
head, placed low and in the toe of the long and mid irons – produces
higher ball speeds across the face, providing the off-center distance
performance of a game improvement iron. • New, preferred player’s shape
appeals to golfers needing distance and forgiveness while maintaining
control and solid feel.
• Available irons: 3-P, 48º
718 AP2 IRONS:
New 718 AP2 continues to raise the bar, improving upon the technology and
performance that have made AP2 the gold standard of modern tour irons. The
co-forged, cavity back design provides ultimate playability with
consistent distance and forgiveness, packaged in a tour-validated profile
that delivers pure forged feel. “AP2 is the most popular tour iron
globally because it combines the look and feel tour players demand with
the precise distance control they need to consistently hit their target,
shot after shot,” Talge said. “For everyone else, it’s the tour iron
within reach, because it is so forgiving.”
• A thinner forged body and face insert constructed of high-strength
spring steel increases launch and ball speed for more distance. An
improved CG progression, with a lower and more centered CG in the long
irons, improves speed performance on off-center hits for precise distance
control on every swing.
• Forgiveness and stability are delivered through precise perimeter
weighting and a unique co-forged construction pioneered by Titleist R&D,
with an average of 57.4 grams of high-density tungsten placed in the heel
and toe of the long and mid irons. New high-density tungsten caps
co-forged into the perimeter further increase MOI for maximum forgiveness
at the AP2’s constant, tour-preferred blade length. • Tour-preferred
profile offers proven look, sound and pure forged feel with a refined
leading edge for more efficient turf interaction and consistent contact.
• Available irons: 3-P, 50º
718 T-MB IRONS:
The ultimate utility iron, 718 T-MB has grown into a full set of uniquely
designed irons that deliver effortless distance at every loft in a
technical, muscle-back shape. Initially developed as a high launching,
player’s long iron, the hollow-body, multi-material design of T-MB
produces a powerful combination of high launch and forgiveness with a
playable trajectory. “T-MB is an absolute workhorse that launches high and
just keeps going,” Talge said. “Players can’t believe the performance they
get out a club that from address looks like a classic muscle back.”
• Advanced hollow-back construction with thin, unsupported L-Face insert
allows the face to flex more at impact, increasing launch and speed for
• The most high-density tungsten in the Titleist 718 lineup – with an
average of 93.9 grams precisely placed in the heel and toe – optimizes
launch and spin to produce higher shots that go far and land soft.
• High-MOI design increases off-center ball speed for forgiveness while
delivering stability and tour-validated feel. Improved leading edge
pre-wear creates more efficient turf interaction for more consistent
• Available irons: 2-P, 50º
718 CB IRONS:
New 718 CB irons continue Titleist’s legacy of delivering tour-proven
performance in a sleek, cavity back profile, delivering precision shot
control with added forgiveness through the game’s most high-tech blade
• Classic but modern cavity back packed with high-density tungsten – an
average of 74.8 grams precisely placed in the heel and toe in the long and
mid irons – creates higher ball speeds across the face for more consistent
distance on off-center hits. New tungsten caps co-forged into the
perimeter further increase MOI for maximum forgiveness without the loss of
workability or shot control at the CB’s constant, tour-preferred blade
• Optimized CG heights, low with a slight progression up through the set,
deliver precise, tour-proven trajectory, while increasing the sweet spot
for solid feel.
• Available irons: 2-P
718 MB IRONS:
A classic muscle back designed for today’s game, new 718 MB is the modern
choice for those players desiring maximum shot control with a traditional
forged look and feel.
• Advanced muscle-back design delivers tour-proven flight with maximum
shot and trajectory control. Strategically designed CG locations deliver
superior shotmaking and responsive feedback.
• High muscle-back weighting, optimally positioned behind the sweet spot,
provides pure, forged feel on every shot. Each MB iron is forged from a
single billet of carbon steel for the purist look, sound and feel.
• Available irons: 3-P
HIGH PERFORMANCE STOCK SHAFT MATRIX: 718’s high-performance stock
shaft matrix includes all-new premium aftermarket options, including three
new True Temper AMT shafts with tour-proven ascending mass technology. The
new AMT Red (AP1), AMT Black (AP3) and AMT Tour White (AP2) models provide
lighter long iron shafts for launch and speed and heavier short iron
shafts for control in specific weight ranges matched to the target players
for AP1, AP3 and AP2. “We were the first to use an Ascending Mass
Technology shaft with 716 AP2 and our robot testing, player testing and
tour feedback has been outstanding,” Talge said. The new Mitsubishi Tensei
Pro Red AMC (Ascending Mass Concept) graphite shaft with ascending mass
technology is also available as a stock option for AP1.
True Temper Project X LZ (CB and T-MB) and Project X (MB) round out
718’s premium stock options. In addition, Titleist offers an
industry-leading number of custom shaft choices.
New Titleist 718 irons will be available in golf shops worldwide beginning
Sept. 29, with fittings beginning Sept. 14.
Titleist 718 AP1:
• Steel (6 irons): 6999 NOK (MSRP)
• Graphite (6 irons): 7499 NOK (MSRP)
Titleist 718 AP2, AP3:
• Steel (6 irons): 9999 NOK (MSRP)
Titleist 718 CB, MB:
• Steel (7 irons): 11 999 NOK (MSRP)
Titleist 718 T-MB:
• Steel (7 irons): 16 099 NOK (MSRP)
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