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"The more I practice, the luckier I get"


BEN HOGAN
 
 

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11.02 Volvo støtter damene:
En million dollar i bonus for å vinne fire turneringer
Spennende opptur for damegolfen.

Ladies European Tour og Volvo har inngått en avtale som gir nordisk damegolf et oppsving. Vi har lenge manglet insitament for at damene skal satse på sin golf. Maken til lønnsforskjeller finnes selv ikke i næringslivet her hjemme mellom mannlige og kvinnelige lønninger for samme arbeid. Mennene spiller betydelig bedre golf enn kvinnene, men slik er det i alle idretter. Likevel bør man kanskje hevde at kvinner spiller 18 hull. De spiller 4 runder, noen ganger bare 3, men likevel; lønnsforskjellene har vært så store at det har vært temmelig tynn rekruttering til nordisk og europeisk damegolf - naturlig nok. Nå kan dette bli bedre.

Det er snakk om at Volvo stiller med biler til turneringene og en rekke andre praktiske saker. Flott skal det bli. Det er også satt opp en bonuspremie for den som vinner alle turneringene i denne ligaen på en million dollar. Sannsynligheten for at en spiller stikker av med denne millionen med dollar anser vi som mikroskopisk, men det er et godt lokkemiddel for å styrke startfeltet.

Dette er en kjærkommen avtale for rekrutteringen til damegolf på høyt nivå. Kanskje dette er med på å bidra til å få vekk det kunstige skillet mellom amatør og proff som henger igjen fra gamle dager. 

Her er pressemeldingen fra LET: 

LET AND VOLVO CARS NORDIC ANNOUNCE MAJOR NEW AGREEMENT

Ladies European Tour (LET) announced today a new umbrella sponsorship deal with Volvo Cars Nordic to cover all tournaments played in the Nordic region of Europe, including Denmark, Sweden, Norway, Finland and Iceland.

In a brand new concept Volvo Cars Nordic, Scandinavia's largest car sales company, will sponsor the 'Volvo Cross Country Challenge', a dedicated order of merit for the tournaments played in the Nordic region.

In an initial three-year deal starting in 2005, Volvo will be the Official Car to each tournament in the Nordic Region and will offer a full courtesy car service to the players.

In addition to the individual prize funds on offer for each event there will be a bonus pool which will be awarded to the players who head the order of merit at the end of the challenge as well as awarding a car to the winner.

A separate one million Dollar bonus will be available for any LET Member who wins all of the Volvo Cross Country Challenge tournaments in a season, with a minimum of four events required to trigger this bonus. Details of the Volvo Cross Country Challenge events will be announced in due course.

Also, during the forthcoming 2004 season, Volvo Cars Nordic has committed to partner the events played in the Nordic region prior to the commencement of the Volvo Cross Country Challenge in 2005 and will provide a full Official car service at each event.

The agreement marks the first significant investment made by Volvo Cars Nordic in the LET since their contribution to the outstanding success of The Solheim Cup 2003 held at Barsebäck Golf and Country Club in Sweden.

"The unparalleled success of The Solheim Cup in Sweden last year illustrated the tremendous enthusiasm and support that exists for golf - and women's golf in particular - across the Nordic region," said Ian Randell, Chief Executive of the LET.

"The introduction of a 'Nordic Swing' further builds on this success and enables us to bring the Nordic countries together in the development of both the LET and golf in general. We are indebted to Volvo Cars Nordic for sharing this vision and look forward to working with them to achieve our mutual goals."

Robin Gibson, Commercial Director of the LET added:

"The Solheim Cup 2003 demonstrated just how large the appeal of the women's game is and Volvo are one of the first of many to recognise the possibilities available."

"This commitment by Volvo Cars Nordic further emphasises that commercial partners are increasingly recognising the value that our product delivers."


Bengt Kjellberg, Senior Vice President, Public Affairs, Volvo Cars Nordic explains the rationale behind the move:

"From a Nordic perspective, it is interesting to note that Volvo Cars Nordic is now, after decades, shifting the focal point of its golf sponsorship from men's to ladies' golf," said Kjellberg.

"Ladies' golf is growing strongly throughout Europe and we feel this is the right time to make a strong commitment to professional golf among women players. We chose to implement this change first in the Nordic region, since it is our home market.

"The immense success of the Solheim Cup at Barsebäck last autumn, which we used to gauge interest in ladies' golf among our customers, showed that the Nordic region and Europe dominate women's golfing even though many players choose to play entirely or primarily in the USA.

"Women are a vital customer group for us in terms of car purchases. We are seeing increasing single-person households in the Nordic market, and we also know that the woman in the family plays a very prominent role in the choice of family car."


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