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13.04 Callaway: Med
regulerbar putter
Ping kom nylig med en lang putter med mulighet til å regulere lengden på
putteren. Nå kommer Callaway med en putter hvor du kan skifte insert.
Her er meldingen fra Callaway:
Adjustable Flip Face Putters Debut From Odyssey
Innovative, rotatable system allows golfers to quickly change the putter's
face insert
CARLSBAD, Calif., April 12, 2012 - Callaway Golf Company (NYSE: ELY) today
announced the April 13, 2012 retail availability of the new Odyssey® Flip Face™
line of adjustable putters. The Flip Face Putter features an innovative,
patented system that allows golfers to change the face insert of the putter
quickly and easily to fine-tune feel and performance. With the introduction of
Flip Face, Odyssey, the #1 Putter in Golf®, further extends club customization
options to all golfers, and meets an increasing demand for adjustable equipment
that dials in a golfer's game.
By using a screwdriver that doubles as a divot tool, golfers can unscrew a
single component in the self-contained putter head to seamlessly rotate the
putter face 180 degrees, allowing them to choose between two inserts-the new
Metal-X® Insert or the popular White Ice® Insert. The two-sided putter face
allows players to adjust their Odyssey putter for feel, speed and roll
characteristics based on course and weather conditions.
"Engineering the Flip Face Putter to be a self-contained and conforming piece of
adjustable equipment while also performing to the standards of the world's best
players was not a simple task," said Austie Rollinson, Principal Designer,
Odyssey Golf. "But we love a daunting challenge at Odyssey, and we think the
Flip Face - with both a Metal-X and White Ice Insert - offers golfers a
considerable advantage to dial in their game with a simple adjustment made
before the round begins."
Featuring a satin chrome finish for a clean, premium look, the Flip Face Putter
will be available in three popular Odyssey models: the #1, a rounded heel-toe
weighted blade putter with a crank-neck hosel and full-shaft offset; the #5, a
rounded mallet putter with a single bend shaft and full-shaft offset; and the
#9, a toe-weighted, heel-shafted, flanged blade putter with a long hosel and
half-shaft offset.
Among the early adopters to Flip Face was PGA Tour Professional Stuart Appleby,
who put the #5 model in play early in the 2012 season. "I really like the look
of the Flip Face, and it reminds me of the license plates on James Bond's car
that used to flip around," Appleby said. "I like the Metal-X insert so much; I
love that firm feel. But it's nice having the option to switch to the White Ice
insert if you want to."
"I also think it shows that Odyssey as a brand is always pushing to develop new
things and leading the way when it comes to putter innovation," Appleby said. "It's
a very cool design."
Each Flip Face Putter comes standard with a Lamkin® 3GEN® Pistol Grip, made of
Lamkin's proprietary 3GEN material, which is their softest synthetic rubber
compound and reduces vibration without dulling the feel of the putt. The
material allows golfers to keep their forearms relaxed, apply very light grip
pressure, and minimize hand tension for smooth, consistent strokes.
The Flip Face putters will be available on April 13 for a new product
introduction retail price of $349.
About the Metal-X Insert
With a lightweight aluminum face in front of a urethane backer layer, the
Metal-X Insert provides golfers the crisp feedback of a metal striking surface
with the benefits of a softer feel for optimal touch. Additionally, the
lightweight aluminum outer layer on the Metal-X Insert has a face pattern unlike
any other putter in golf, with oval depressions that create a mechanical lock
with the ball's pocked surface at impact. This mechanical lock creates more
friction, which delivers a lower launch with optimized topspin for reduced
skidding and the truest roll through steady ball deceleration. The urethane
inner layer provides soft touch and saves weight to optimize performance.
Together, the two layers combine for crisp responsiveness and sound.
About the White Ice Insert
Developed in tandem with Tour Pros and in step with evolving golf ball
technology, Odyssey's multi-layer White Ice Insert has been fine tuned in the
Flip Face line of putters to enhance sound, responsiveness and consistency.
Already wildly popular on Tour and among amateur golfers, White Ice's inner core
is firmer and stiffer to enhance feel and resiliency, supporting distance
control. Additionally, the insert's face surface has been roughened to increase
friction with softer golf balls, promoting a better forward roll and a more
appealing sound at impact.
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