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the
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I
get"
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HOGAN
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13.08 Cobra::
Går som "hakka møkk"
Det går strålende for Cobra
om dagen. Dette merket har
tatt seg kraftig opp og tar
markedsandeler. For tiden er
dette det kraftigst voksende
merket i bransjen. Det går
som "hakka møkk" - selv om
antall runder og salget
generelt viser en fallende
tendens.
Her er utdrag fra
pressemeldingen:
COBRA GOES BIG ON BOTH
SIDES OF THE ATLANTIC
Big market share gains in
the US and UK confirm Cobra
as the fastest growing brand
in golf over the last 12
months
The momentum continues for
Cobra Golf, the fastest
growing golf club brand in
the industry. According to
the most recent Golf
Datatech on/off course
market share results from
May, Cobra reached a 12.7%
share in metals and 7.4%
share in irons, making Cobra
the third best-selling brand
in both categories. This
impressive growth trend in
metals is supported by Golf
Datatech's recent rolling
12-month ranking of 10.2%
share versus 3.5% in the
prior year rolling 12-month
ranking a single-year
increase of 6.7 percentage
points. Cobra irons showed
impressive growth as well,
more than doubling its
rolling 12-month share from
3.0% to 6.3%.
"To achieve these types of
results in an industry where
rounds of play are down and
retail sales are down, this
is another milestone for the
Cobra brand," comments Jeff
Harmet, General Manager,
Cobra Golf. "We have been
tireless in our effort to
leverage the spirit of
innovation and founding
principles of Cobra Golf and
the original King Cobra
franchise. We are succeeding
by making the game more
enjoyable for golfers by
offering quality,
performance and innovative
technology-based products at
a fair price."
This success has not been
confined to the US market
either. Sports Marketing
Surveys latest UK retail
audit reveals that Cobra
metals were a clear number
three in May commanding
12.1% volume share compared
to a share of 3.1% in May
2002, a jump of 9 percentage
points and, as in the US,
Cobra metals also achieved
the number 3 position on a
12 month rolling share. The
launch of the new King Cobra
SS-I irons have also
resulted in a big leap in
demand with Cobra reporting
a 27% sales increase for the
first 5 months of 2003
compared to 2002 in the UK.
"From drivers to fairway
metals to irons, the 'new'
King Cobra SS line appeals
to a wide range of golfers
who seek quality performance
enhancing clubs," said
Harmet. "Some of those
golfers may have once played
Cobra and have returned to
the 'new' Cobra brand, while
others are new players
seeking long, straight
distance who are playing the
King Cobra brand for perhaps
the first time. We are
confident that once a golfer
demos a King Cobra golf club,
he or she will want to
continue playing it."
With an extensive demo day
programme across the summer
you can expect to see even
stronger results from Cobra
in the coming months.
I følge pressemeldingen.
Tilbake til første side
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