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Tilbake
til første side Debattsiden
Golfreiser
 Peter
Uhlein er FootJoy-spiller
04.02 FootJoy:
Stadig nye saker
Godt fottøy er viktig.
FootJoy har hatt et godt grep på golfskomarkedet i mange år.
Det kommer stadig nye sko og utviklingen går sin gang.
Her er siste pressemelding:
4th February 2014 PRESS RELEASE
FOOTJOY SETS THE TONE WITH NEW 2014 SPRING/SUMMER
PERFORMANCE APPAREL COLLECTION
• New SS14 Performance Apparel collection packed full of garments that epitomise
the iconic Mark of a Player logo
• FJ designers have created a diverse range that fuses authentic golf attire
with advance performance technologies
• FJ ambassadors shine on Tour delivering stellar finishes, week in week out,
whilst wearing FJ Performance Apparel
FootJoy, the #1 Shoe & Glove in Golf, has once again demonstrated its quick rise
as a major player in full-line golf apparel market following the latest
unveiling of its most impressive Spring/Summer 2014 Performance Apparel
Collection. The all-new range builds on the market-leader’s overwhelming success
with the 2013 Performance Apparel Collection, which struck the right chord with
golfers up and down the country. This was highlighted when the range of superior
garments came #1 in sell-through for January to May 2013. The all-encompassing
product range for 2014 includes a variety of new patterns and designs that are
perfectly complimented by a fresh and modern colour palette, to create a range
of fashionable and stylish outfits to be worn both on and off the fairways this
year.
The new SS14 line, which continues to embody FJ’s sole passion for Golf, now
includes influences from street fashion with a wide variety of essential on and
off-course garments that are infused with comfort attributes, superb fit and
clever styling detailing. As ever, the iconic Mark of a Player logo features
prominently, combining an authentic, modern golf look, with contemporary colour
tones, innovative performance fabrics and a diverse selection of fashionable
designs in two fit options. FJ has already seen fantastic initial feedback from
its longstanding retail partners, who are eager to stock the new range that is
available to buy from March 2014. The market-leader’s collection features
everything from classic polo-shirts with modern styling twists, lightweight
pullovers & slipovers, performance trousers and bold checked shorts. Four
distinct colour stories take centre stage and perfectly complement the
masterfully created range of stylish attire. Whether it’s the subtle pastel
colours of SERENITY (Lavender, Mist, Stone & White) the classic tones of VANTAGE
(White, Yellow, Navy & Khaki) the authentic appeal of REEF (White, Marine,
Seafoam & Black) or the fresh look of AURA (Hot Pink, White, Charcoal & Grey),
there is a plethora of outfit combinations to appeal to golfers of all ages and
tastes.
The Spring/Summer 2014 range will also incorporate an inaugural Junior capsule
collection that is sure to appeal to budding young golfers as they strive to
emulate their heroes in the professional game. An enhanced Women’s range offers
an assortment of must-have stylish golfing attire in a selection of solid and
pastel tones. Tailored especially for the female golfer, this elegant new
collection introduces inspiring choices for the varying tastes of lady golfers.
Lavender, Mist, White and Hot Pink colour tones work perfectly across a variety
of different outfits.
Russell Lawes, FJ’s Marketing Manager sees the 2014 range as further evidence
the brand is striking a chord in the full-line apparel market, “The team of
expert Apparel designers have done an incredible job developing and enhancing
the new range, taking influence from all walks of golf and fashion, to
incorporate eye-catching colour stories and patterns in yet another superb
range. To see the sustained success of the FJ apparel, in what is only its third
year, is testament to the immense detail and care that goes into the creation of
every new garment. We are sure FJ Apparel will continue to strike the right
chord with our loyal customer base, the avid core golfer. The all-new Junior
range, as well as our 2014 Women’s offering, complete what is to be FJ’s most
sought-after range to date and reiterates our passion for golf at every level of
the game.”
FJ Performance Apparel is worn on tour by some of golf’s biggest names,
including Ryder Cup stalwart Steve Stricker, European apparel ambassador, Bernd
Wiesberger and 2013 European Tour Rookie of the Year, Peter Uihlein, all of
which have excelled over the past year and played their part in the continued
success of FJ clothing. Available in stores across the UK from March, this
stunning selection of contemporary colour stories and a variety of fashionable
patterns is available in Men’s, Women’s & Junior golf apparel, which is set to
make the Spring/Summer 2014 collection the best apparel line ever offered by FJ.
Whether it is the all-round excellence and superior comfort of FJ ICON™, the
reliability and consistent performance of the DryJoys family, the advanced feel
of D.N.A., the athletic-infused performance of the FJ Sport, the minimal
construction and maximum feel of the innovative FJ M:PROJECT™ or the
multi-functional Contour Casual, FootJoy remains the overwhelming favourite for
golfers of all abilities around the world.
FootJoy®. The #1 Shoe and Glove in Golf
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Her finner du
DEBATTSIDEN
Her diskuterer du golf
Si din mening!!
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