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05.11
Colin
Montgomerie går fra
Callaway til Ben Hogan
Han vant Volvo Order of
Merit sju ganger på rad
og var stjerne på Ryder
Cup laget da Europa slo
USA i september i England.
Nå skifter han
utstyrsleverandør. Her er
utdrag av pressemeldingen:
Colin Montgomerie til
Ben Hogan
BEN
HOGAN GOLF SIGNS COLIN
MONTGOMERIE TO MULTI-YEAR
CONTRACT
Fort Worth, TX, November 1, 2002 .
.
.
Ben Hogan Golf, a
division of
Spalding Sports Worldwide, Inc. announced today the
signing of Colin Montgomerie to a multi-year worldwide contract
beginning January 1, 2003.
As part of the agreement,
Montgomerie will play the
BEN HOGAN* APEX TOUR*
golf ball and BEN HOGAN® APEX® irons, carry the BEN
HOGAN* golf bag and wear an ETONIC® or BEN HOGAN* glove (TBD).
The terms of the
agreement were not disclosed.
"Like any golf
consumer, I have the
choice to play any of the
many products offered to us today," stated Montgomerie.
"I hope to
associate myself with the best people, product, and equipment in
the market that will afford me the greatest opportunity to play my
best, just like any other everyday golfer," stated Montgomerie.
"The BEN HOGAN
golf balls and irons have a great reputation so I am very much looking
forward to teeing up with them in the New Year."
Montgomerie, 39, has
consistently ranked
amongst the world's best
golfers
since moving into the top 10 of the World Rankings in
1994.
For seven
consecutive years (1993-99), he finished first in the
Order of Merit
rankings as the top money winner on the European Tour.
Montgomerie, who has received great praise for his leadership qualities
on and off the golf course during the 1997, 1999 and 2002 Ryder Cups, has
maintained an unbeaten record in six Ryder Cup singles.
"Our philosophy on
signing tour players
hinges on their belief in
our
products, our belief in our abilities to deliver
products, and golfers who reflect our brand strategies," stated Nick
Raffaele, director of tour
relations for Ben Hogan Golf and Spalding Sports
Worldwide.
"This was one of the quickest negotiations in my tenure.
Colin had equipment
questions and before we got into discussing contracts, we wanted
to make sure we could provide him with the service and products he
needed to perform at the highest level.
It's not always
about dollars, rather, it
is about what a company and its products can do to enhance your
performance.
Colin's addition to the
Ben Hogan tour staff is a
further testimony that
we have one of the classiest groups of tour staffs ever
assembled."
"Signing Colin
Montgomerie is a worldwide
win for the Ben Hogan
Brand,"
stated Mike Ferris, vice
president of marketing,
Ben Hogan Golf. "Colin
brings with him global presence and notoriety.
He is a perfect fit
for Ben Hogan."
Born in Glasgow, Scotland,
Montgomerie was raised in
Yorkshire before
attending Houston Baptist University.
He has amassed 31
career victories
worldwide,
including 27 wins on the
European Tour.
Montgomerie has
been a member of
seven World Cup, six Ryder
Cup, ten Alfred Dunhill
Cup, and one Four
Tours World Championship
Teams, as well as Captain
of The Seve Trophy in 2000 and 2002.
His 2003 plans
include playing an
increased number of
events on the PGA Tour, along with a full schedule on
the European Tour.
For 50 years, the
Ben Hogan brand has been
inspired by Mr. Hogan's
ability to grasp the mechanics of the game and translate them
into the finest instruments. The
Ben Hogan Company was
formed in 1953, with a
quest to
make golf equipment "as close to perfect as modern
tools and technology
would allow."
Today the team of
Ben Hogan craftsmen
continue to build
Ben Hogan golf equipment one club at a time, ever
mindful of Mr. Hogan's vision of perfection for the equipment that bears his
signature.
Ben Hogan Golf manufactures BEN HOGAN APEX, APEX EDGE PRO,
APEX EDGE and
EDGECFT irons and BEN HOGAN Special Wedges.
In July 2002, the
BEN HOGAN
APEX TOUR golf ball was
introduced.
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