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TITLEIST INTRODUCES NEXT GENERATION AVX GOLF BALLS
Den nye Titleist AVX
17.01 Titleist AVX:
Nye baller i år
Er de bedre slik som pressemeldingen melder?
Titleist er ledende på baller og har vært det i mange år.
Nå kommer nye baller på markedet allerede i januar.
De skal gå lengre og ha mer spin rundt greenene.
Her er hele medlingen:
Reengineered from Core to Cover for Longer Distance, More Greenside Control,
FAIRHAVEN, Mass. (Jan. 17, 2024) – The new Titleist AVX golf ball has been
reengineered from core to cover to increase performance on every shot,
delivering longer distance tee to green, more greenside spin and control and
even softer feel.
Available in golf shops worldwide beginning Jan. 24, the new AVX builds upon its
unique combination of exceptional distance and extraordinary feel through
advancements to every layer of the golf ball:
• New high gradient, high speed core delivers longer tee-to-green distance and
exceptionally soft feel.
• New thin, high-flex casing layer provides lower spin on long game shots.
• New 346 quadrilateral dipyramid catenary dimple design allows for a more
piercing ball flight.
• New softer urethane cover delivers softer feel and more greenside spin for
excellent short game control.
Relative to Pro V1, Pro V1x and Pro V1x Left Dash, the new AVX maintains its
positioning as the lower flying, lower spinning and softer feeling performance
“When we ask golfers why they play AVX, the answer is usually distance and
feel,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “When we
ask them what they want more of, the answer is usually greenside spin. New AVX
is unique because not only were we able to give golfers more spin and control
around the greens, but we were also able to improve on AVX’s strengths. Golfers
are going to find the new AVX is a better golf ball across all performance
attributes while still staying true to its original long and soft identity in
the Titleist lineup.”
AVX PERFORMANCE & TECHNOLOGY
• HIGH GRADIENT, HIGH SPEED CORE: The next generation AVX features a new high
gradient, high speed core which provides longer distance from tee to green along
with exceptionally soft feel. This is the same high gradient core technology
found in Pro V1 and Pro V1x, which helps reduce long game spin without
sacrificing greenside spin and control.
“When we talk about the gradient of the core, we're talking about stiffness as
it radiates from the center of the core to the outermost layers of that core,”
said Mike Madson, Vice President, Titleist Golf Ball R&D. “With AVX’s core
reformulated for a higher gradient, we’re able to give golfers more of that low
spin and long distance with their long irons and hybrids, which is hugely
important to the AVX player.”
• HIGH-FLEX CASING LAYER, SOFTER URETHANE COVER: Over the top of AVX’s high
gradient core, a new thin, high-flex casing layer reduces excess spin in the
long game, while a new softer urethane cover designed for AVX delivers increased
spin and stopping power with the scoring clubs. Interactions between the core,
casing layer and cover give Titleist engineers the ability to manage spin
numbers optimally throughout the bag.
“With three-piece construction golf balls, one of the real benefits is the
hard-over-soft and soft-over-hard relationships which allow us to control spin
in various aspects of the game,” Madson said. “For example, when there is a very
high-speed impact condition, the cover is going to play less of a role during
that collision. Most of what is interacting with the club face is that stiff
casing layer and that soft core, which is a hard-over-soft relationship. When
you have hard-over-soft, it drives spin down. Conversely, on shots around the
green, the impact with a wedge is a lower speed collision or more of a glancing
blow where the interaction is primarily between the cover and the casing layer.
When you have that soft cover over that stiff casing layer, that soft-over-hard
relationship drives spin up. This helps give AVX golfers the distance they enjoy
at the top end of their bags as well as the greenside spin they seek with their
• OPTIMIZED AERODYNAMICS: Every Titleist golf ball model has a unique
aerodynamics package designed to complement its individual construction and
flight window while optimizing distance. A new 346 quad dipyramid catenary
dimple design provides the new AVX with a piercing trajectory and helps golfers
hit their preferred low flight window. This also helps maintain AVX’s separation
between Pro V1 as the lowest-flying urethane offering in the Titleist golf ball
AVAILABILITY: New AVX golf balls will be offered in both white and high optic
yellow. They will be available in golf shops worldwide on January 24, 2024. RRP:
549 SEK / NOK
GOLF BALL FITTING AND EDUCATION: Pro V1, Pro V1x, Pro V1x Left Dash and AVX are
differentiated based upon flight, spin, and feel characteristics. Compared to
Pro V1, AVX flies lower, spins less, and feels softer. Golfers are encouraged to
get fit for and select the Titleist golf ball model that best suits their
flight, spin and feel needs. To learn more, visit