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DEBATTSIDEN
19.02 Merk ballene dine på nettet:
Hvordan skal du merke din Titleist-ball?
Nå er det mulig å merke ballene dine på nettet!
Her er en melding om hvordan dette foregår:
Fra pressemeldingen:
Titleist introduces innovative new software to encourage golfers to mark
their Titleist golf balls
Titleist, manufacturer of the #1 ball in golf and the industry leader in golf
ball technology, has created a unique new feature on its website
www.titleist.co.uk
that allows golfers to create their own personal ball markings on a Titleist
Pro V1 golf ball with a ‘virtual’ Sharpie(TM) pen. The concept follows on from
the trend of tour pros and top amateurs marking their Titleist ball with
significant markings personal to them in order to aid identification and avoid
playing the wrong ball. With 7 out of 10 Tour players teeing up a Titleist,
marking your Titleist has become a ball identification necessity as much as a
novelty.
The site hosts video clips giving insights into how the best players in the
world mark their Titleist. Household names such as Adam Scott, Vijay Singh,
Luke Donald, Geoff Ogilvy and Chris DiMarco all provide their answer to the
question “How Do You Mark Your Titleist?”
The unique section of the website gives the user a host of different colours,
pen thicknesses and ball number options to experiment with. Once you have
decided on your design preference there is the option to comment as to why you
have chosen this design and any underlying meanings or themes. Each design can
be submitted to Titleist, with those felt most original and effective getting
the chance to be posted on the Titleist website.
“This is a great new piece of software that allows us to help serious golfers
around the world have some fun and experiment with different designs. All the
top players in the world mark their Titleist with their own unique insignia and
it has become a hugely inventive and personal process. We wanted to find out
how Titleist players marked their Titleist and to create a platform to put some
of the most creative and meaningful designs up in lights” comments Neil
Jessiman, Titleist European Marketing Manager.
This concept will be carried through into Titleist’s TV, online and print
advertising campaigns supporting the message of Titleist’s position as the #1
ball in golf and as the leader in golf ball technology.
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