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04.04
Oppkjøpet har funnet sted
Cleveland
er et meget anerkjent
golfmerke. Rossignol er det
samme innen skiindustrien.
Quicksilver kjøpte opp
Rossignol Gruop. Dette blir
et to milliarder dollars
selskap. Det gir Cleveland,
som tilhører Rossgnol,
muligheter til å satse anda
mer innen golfindustrien.
Spillere som Ernie Els, Vijay Singh og David Toms
kommer nå under samme
paraply.
Her er pressemeldingen:
CLEVELAND GOLF PARENT
PURCHASED
Two months after rumors
about a deal first surfaced,
Quiksilver early Monday
announced that it was
purchasing Rossignol Group
for $320 million in cash and
stock. The purchase brings
together the parent
companies of Cleveland Golf
(Rossignol) and Fidra John
Ashworth (Quiksilver) in an
outdoor apparel and
equipment firm with revenue
of about $2 billion. The new
firm now offers golf
retailers a line of products
that includes clubs, bags,
apparel and outerwear.
Cleveland president/CEO Greg
Hopkins was excited about
the news. "We are able to
play at a bigger poker table,"
Hopkins said. "Quiksilver is
willing to give us the
resources and [let us] step
on the gas" Hopkins expects
that both marketing and R&D
spending will accelerate
this year, with the
company's marketing efforts
growing as early as summer,
and an expanded product
lineup hitting golf shops "certainly
by 2006. There are things
I've wanted to do that I
just couldn't."
John Ashworth, founder and
president of Fidra, was
enthusiastic about the
purchase. "I'm stoked.
Cleveland is a quality
company," he said. "I can
tell you one thing, I'll be
playing Cleveland equipment
pretty darn soon." Ashworth
also looked beyond the
addition of Cleveland to the
entire Rossignol lineup,
which includes skis and
winter outerwear. "I think
for us, boom, overnight,
we've become a much cooler
brand. We'll be able to do
good things together." The
last point is an interesting
one. Although neither
Ashworth nor Hopkins have
had any discussions, the
corporate connection between
the two brands creates the
opportunity for near
head-to-toe endorsement
deals (as well as a broader
offering of products for
retailers). Key Cleveland
endorsers are World No. 1
Vijay Singh and David Toms,
while Fidra counts Ernie Els
in its stable.
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