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"The
more I
practice,
the
luckier
I
get"
BEN
HOGAN
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24.05
Cobra drivere:
Meget godt salg i England
England er det ledende
landet i Europa på
golf. Cobra har sendt ut en
pressemelding om et meget
sterkt salg av drivere i år.
Cobra har hatt
salgssuksess med sine
drivere - her 450 SZ Tour
modellen.
Her er pressemeldingen:
COBRA
DRIVERS GO TOP IN MARCH!
Cobra SZ drivers achieve
huge UK market share gains
over nearest rivals since
their February launch
It seems that Cobra’s new
range of SZ drivers are not
only fast off the club face
but fast out of the shops
too. Massive pre-book sales
followed by rave reviews and
strong initial consumer
reaction has resulted in a
big leap in market share for
Cobra, the brand famed for
producing high quality game
improvement products for the
everyday golfer. Since its
launch in early February
Cobra’s SZ drivers have
achieved a volume market
share of 20.6% according to
Sports Marketing Surveys
latest Retail Audit
eclipsing the sales of two
well known driver brands and
way ahead of the chasing
pack. It is not just in
volume terms that Cobra
comes out on top either as
it also commands a 23.3%
share when looking at £’s
spent on metals since the
launch.
The new King Cobra SZ
Unlimited drivers have taken
Titanium drivers to a new
level with a whole host of
dazzling technological
features creating the
hottest all-titanium Cobra
driver yet. With two head
size options to choose from
(440cc and 400cc) the
drivers provide a massive
‘sweet zone’ and solid feel
at impact delivering longer,
more accurate drives from
all over the club face. The
ubiquitous 9 point graphic
in Cobra’s ads and Point of
Sale has connected strongly
with the consumer, and
become a powerful brand icon.
When looking at specific
driver model sales in March
the Cobra 440 SZ is the #1
seller in terms of volume
with the Cobra 400 SZ in
third place with 5.2% behind
the Titleist 983K driver on
7.2%.
The immense interest from
the general public has seen
golfers are flocking to
Cobra’s biggest ever Demo
Day schedule and with first
quarter metals sales² more
than double year on year and
a #1 market share position
since launch, Cobra’s Sales
Director Nick Tempest is
delighted with the progress
the brand is making “We are
delighted to be the number
one seller in March so
quickly after launch. The
bottom line is that the
Cobra SZ driver genuinely
works for every type of
golfer and the word is
spreading rapidly.”
With consumer demand sky
high for the Cobra brand,
2004 looks set to be another
great year for the much
respected game improvement
brand.
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